DSW launched Afterpay in February 2019. As the lead designer for this launch, I was tasked with designing digital assets to promote the adoption and awareness of Afterpay.

The Nude Collection was created to highlight the diversity of shades in DSW’s heel collection. I created home page assets and a landing page to promote the collection. I used influencer content and quotes to bring the storytelling to life.

I created this logo for a client starting her own independent consulting business. She needed the logo to be reflective of her process—professional, organized, and efficient.

To accomplish this, I used a simple color palette of blue and gray to evoke professionalism and calmness. The mark was created to show her initials, “D” and “B”, but as a whole, it displays a beautiful “B”. The forward-tilt of the mark symbolizes progress and efficiency. The clean typography paired with the mark creates a logo that is professional, timeless, and unique to her.

I designed this logo for an Ohio-based outdoor lifestyle brand. The client provided direction to incorporate antlers and a broadhead arrow. I provided primary and secondary logos in various formats for their print and digital needs.